Creative Advertising
Great advertising is more than eye-catching visuals—it's about telling stories that connect with people. This collection showcases projects where I combined creativity with strategy, developing campaigns, branding concepts, and visual solutions that communicate a clear message. Each project challenged me to think beyond aesthetics and design with purpose, audience, and impact in mind.
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Zine of my Art Persona
I wanted to create something more engaging simply handing out a business card. When introduced to a project where we were tasked with making a Zine, I figured I could create something to use it to my advantage. In doing so, I came up with a Zine that tells little fun facts of the mascot/ art persona of my shop and put a QR Code to my shop on the back. Plus, the Zine unfolds into a usable poster which not only makes the Zine functional, but also fun!
Wearable Mascot
To further expand the world of Behind the Fire, I created a wearable mask inspired by my artist persona, June. Rather than remaining a character seen only in illustrations, the mask allows June to step into the real world through short-form videos, behind-the-scenes content, and creative storytelling.
This project explores how a recognizable character can strengthen a brand by creating immersive experiences and encouraging audiences to connect with the personality behind the artwork. By combining fabrication, performance, and digital content creation, I continue to build a consistent and memorable identity for Behind the Fire.
Stop Motion Animation
To strengthen the identity of Flames of June and how it is a creative business, I created a fully articulated stop-motion doll of my artist persona, June. The project explores how a brand character can exist beyond illustrations by becoming a recognizable personality through animation and storytelling. Using stop-motion, I create engaging content that gives my audience a behind-the-scenes look at my creative process while building a deeper connection with the world of Flames of June
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